“Ala” is the Earth Goddess in Igboland(Nigeria). She is known to be the daughter of Chineke (The Creator). She helps with fertility, creativity, and morality. 
Obianuju’s Spring/Summer 2019 Ala waist bead is made with 100+ genuine Swarovski crystals from Austria.

Waist beads have been worn for centuries by African royalties and deities. 

This is Ala of FW19/20. (There is a new one every season.)